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About Us

Company Profile

Thoroughbred Research Group is an employee owned firm that has for three consecutive years has ranked in Inc. magazines top 5,000 privately held firms. The management team is comprised of a uniquely qualified group of professionals with over 200 years of combined experience across a myriad of industries. We are committed to lifelong learning through professional certifications and client engagements. Together we share an inveterate core value; actionable data begins with a consultative design approach.

Membership & Certification

We are active participants, presenters, and drivers within the research community. You'll find us leading the best practice conversation at a wide range of organizations and associations, including:

  • American Marketing Association
  • American Association For Public Opinion Research
  • Council Of American Research Organizations
  • Marketing Research Association
  • Newspaper Association Of America
  • Pharmaceutical Marketing Research Group
  • Interactive Marketing Research Organization
  • Professional Researcher Certification By MRA
  • NCQA-certified Consumer Assessment of Healthcare Providers and Systems (CAHPS®[1]), HEDIS® CAHPS vendor
  • NCQA-certified Health Outcomes Survey (HOS) vendor
  • CMS-certified Medicare Advantage and Prescription Drug Plan (MA-PDP) CAHPS® Survey Vendor

Our People

Steve Alsbury - President

Steve brings 35 years of hands-on experience to your research initiative. He provides oversight for your project administered through our five domestic call centers. Steve's fundamental philosophy of delivering actionable data begins with a consultative design approach and sound research practices. This view is firmly entrenched in our core values and is a bedrock principle of every research engagement.

Harold Busack - Chief Financial Officer

Harold has a combined 20 years of market research and finance experience. He holds a B.A. in Accounting with a Minor in Economics from Lenoir Rhyne University. He served as the Co-chair of the CASRO conference and is an active member of Greater Louisville Inc. Harold has been instrumental in the expansion of research services and the Thoroughbred's Top 75 research firm ranking.

Jim Lunger - Vice President Data Analytics

Jim Lunger is a 25-year industry professional who heads a team of industry certified researchers. Jim and his senior team combine 200 years of theoretical and practical experience to provide you with significant insight into consumer behavior, product marketing, and brand positioning.

Vic Walsh, PRC - Vice President Business Development

Vic is a 20-year industry veteran of research industry best practices. He holds a B.S in Accounting and a Minor in Business Management from Brigham Young University. He also holds the Professional Researcher Certification from the Marketing Research Association. Vic has earned the respect of clients and peers alike for his collaborative approach to research initiatives and advancing industry professional standards.

Brad Larson, PRC - Vice President Marketing

Brad brings over 25 years of research expertise to every client engagement. He holds and B.A in Economics from Brigham Young University, with a Minor in Spanish. He was a recipient of the Marketing Research Association Rising Start award. He also holds the Professional Researcher Certification, Certified Expert Level from the Marketing Research Association. Brad notes, "I can't think of an industry with better people and more opportunities for growth."

John Wolak - Vice President Programming

John has over 20 years experience in the areas of CATI programming, tabulations, questionnaire development and operational facilities management. John and his staff oversee the programming for more than 300 projects a year. His insight is one of the reasons that Thoroughbred Research Group is at the forefront of delivering actionable data.

Brian Trammell - Vice President Data Processing

Brian brings 19 years of data analysis, programming and statistics expertise to Thoroughbred Research Group. He holds a B.A degree in Computer Science with an emphasis in mathematics from Bellarmine University. Brian and his staff program and deliver tabulations and databases, as well as all telephone, web, in-person, mail, and email research data for analysis.

Nancy Alsbury - Vice President Operational Resources

Nancy is responsible for quality assurance, development, coding, and project methodology. She has 18 years experience in market research at national and international levels. Nancy directs internal training programs to assure that all call centers meet or exceed the Thoroughbred benchmarking standards.

David A. Bryant, M.A. - Vice President Healthcare Research

David has more than 30 years of experience in healthcare survey research. He is an expert on the healthcare industry as well as the design and administration of patient experience surveys. Before joining Thoroughbred in 2012, he served as principal researcher for two of the nation's largest HMOs (Kaiser and FHP) and for one of the world's largest insurance companies (Allianz). He taught economics, statistics, and health research methods at Pepperdine University for almost 10 years. Mr. Bryant has an M.A. in Economics from the University of California at Los Angeles and a B.A. in Economics from Brigham Young University.

Mary Lea Quick - Director of Qualitative Research

Mary Lea has over 25 years experience in advancing customer insight through qualitative research. She holds a Masters of Business Administration from the University of Louisville and a Professional Researcher Certification from the Marketing Research Association. Mary Lea has moderated traditional and mini focus groups as well as conducted one-on-one interviews nationwide.

Tim Alex - Director Online Programming

Tim has over 20 years of experience in research and programming for a wide range of private and Fortune 500 companies. He has worked with virtually every panel company in the United States. He is a recognized leader in the areas of CfMC platforms (WebSurvent, Survent, Mentor, and WebCATI). His expertise extends into programming of web studies, phone studies, tabulations, and custom reporting. When not advancing client initiatives you'll find Tim attending CFMC training sessions and User Group/Training conferences.

Don Ludemann - Director of Software Engineering

Don has over 20 years of market research specific programming experience and has been writing software since 1982. He is a leader in the research community and has worked on innumerable CATI, web and mail based research studies. Don worked with a team of programmers to create systems and reporting portals for both internal and external clients, including several Fortune 500 companies. He is a specialist in troubleshooting processes and debugging software programs and holds a BS in Electronics Engineering Technology. In his free time Don is an active volunteer with multiple community groups and loves to hunt, fish and spend quality time with his family.

Janelle Cambron-Mellott, Ph.D.
Director, Research Design and Analytics

Janelle has experience in all areas of survey and experimental research. Dr. Cambron-Mellott has worked exclusively in the health care and public sector and manages all CAHPS and HOS projects. She has experience with both public and private health care clients, including major health insurance companies, the Veterans Health Administration, and the Department of Defense. She serves as a main project contact and leads the design and analysis efforts on many large-scale projects. Dr. Cambron-Mellott received her Ph.D. in Social Psychology from the University of Houston and completed a post-doctoral fellowship at the University of Alabama. Dr. Cambron-Mellott has been published in leading psychology journals, and she was awarded the 2009 Outstanding Research Award from the Society for Personality & Social Psychology. In graduate school, she had a minor concentration in quantitative statistics and is an expert on all stages of the research process, including survey and study design, questionnaire development, data analysis, and reporting.

James C. Fink, Ph.D., Managing Principal
Thoroughbred Analytics

Mr. Fink heads our brand research and analytics division, providing clients with the
insights and expertise that come from more than three decades of experience that
encompasses business-to-business, brand management and consumer markets in
the Americas, Western Europe, and Asia / the Pacific Rim. Jim has held officer-level
positions in large market research agencies such as Enterprise IG, Infinia, Opinion
Research Corporation, as well as in brand consulting firms. His work has impacted
a wide range of sectors including broadcast, financial services, insurance, hospital systems,
management consulting, manufacturing, OTC and prescription pharmaceuticals,
personal care products, information technology, telecommunications, and the federal

Barbara L. Booth, Principal, Thoroughbred Analytics

Barbara is a key staff member in project development, sample design, statistical analysis
and reporting for Thoroughbred’s brand research and analytics division. Her research
experience includes 30 years in research project management before focusing more on
design and analysis. She has worked in a wide variety of industries and areas including
brand management and customer satisfaction, business-to-business markets, businessto-
consumer projects and research among employees and other stakeholders. She has
designed and conducted a wide array of advanced analytics-based research programs in
support of brand strategy and marketing communications platform development.
Industries she has worked in include finance, food, healthcare, information technology,
manufacturing, non-profit, personal care products, telecommunications, travel / tourism,
and the federal government.

Dynelua Hudson, M.S., Healthcare and Public Sector Expert

Ms. Hudson brings more than a decade of experience managing complex, multi-mode
projects within the healthcare and public sector industries. She has extensive experience
working with agencies, from NCQA and CMS to field such studies as HOS and
CAHPS®1. Her robust expertise includes guidance and leadership on employee
satisfaction surveys for the U.S. Mint and customer satisfaction surveys for the Social
Security Administration. Ms. Hudson earned a Master’s Degree in Integrated Marketing
Communications from Roosevelt University, Chicago, a Bachelor’s Degree in Marketing
and Management from the University of Illinois at Chicago and holds a certificate in
Marketing Research from DePaul University. Dynelua will be based in Chicago, Illinois.

Robert W. Ceurvorst, Ph.D. – Research Methodologist

Robert led a team of statisticians at IPSOS/Synovate for nearly 30 years where he worked with clients and researchers across numerous industries and geographies to address a vast array of research issues. He is known globally for segmentation and for understanding the strength of consumer relationships with brands. He developed a brand equity measurement system and a shopper style segmentation method that were used globally for many years. As author of the book, Statistics for Marketing Research, he has developed numerous capabilities and tools for market segmentation, various forms of modeling, perceptual mapping, quantifying the strength of consumer relationships with brands, statistical tests and graphical displays. Robert received his B.A. in Psychology from Loyola Marymount University, his Masters in Educational Psychology and his Ph.D. in Quantitative Methods from Arizona State University.

Jeff Samulowitz – Director of Research

Jeff Samulowitz has over 30 years of market research experience in the management and maintenance of large scale studies and has been managing CAHPS operations for over 15 years. His experience also includes managing a CATI research services call center, overseeing day to day operations of over 175 full and part time employees, and serving as the quality manager of 3 remote CATI call centers. He is responsible for coordinating the efforts of the many people who handle CAHPS operations, including the scheduling of projects internally, writing field materials, printing and mailing materials, interviewer quality monitoring, overseeing questionnaire programming, coding, and data processing.

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